Altomate — Analytics & Automation
Executive dashboards built in Looker Studio, scheduled alerts sent to the platform your team already uses, and one workflow automation included in the build.
Insights Studio
A branded Looker Studio report covering the metrics your team actually uses. Run it as one unified dashboard or split it into department-focused sections — Executive, Commercial, Paid Media, SEO, and Traffic & Engagement — so each team only sees what’s relevant to them.
Includes:
- Executive and Performance Looker Studio dashboards
- Daily or weekly scheduled alerts with seven-day context, sent to your preferred platform
- One custom workflow automation chosen during discovery (Low-Stock Pings, 404 → Redirect Map, or UTM Guardrail)
About Altomate
At Altomate, we keep teams aligned on the numbers that matter. Your core metrics go into a clean, dependable dashboard, with short updates sent to whichever platform your team already uses.
Based in London. We build reporting that’s detailed enough to be useful and simple enough to actually get read.
Why choose Altomate
Fast Setup
Two weeks from kickoff to the first alerts landing. No drawn-out discovery phase, no long build.
Delivered Where You Work
Automatic alerts sent to Slack, Teams, Google Chat, or email — routed to the people who need to act on them, with seven-day context and a link back to the report.
Daily, weekly or a schedule of your choosing.
More Than a Dashboard
Every setup includes one workflow automation, so a recurring task actually gets handled — not just reported on.
Follow-up tasks can be raised automatically in Asana, Jira, or ClickUp.
From Install to Insight in Two Weeks
View the demo where we walk you through what a setup looks like for your stack.
Need Help? Start Here
Frequently Asked Questions
What’s included?
Dashboards: A branded Looker Studio report with executive and performance pages, built around your KPIs with filters for date, channel, and market.
Alerts: Daily or weekly anomaly checks on the signals you choose (ROAS, add-to-cart rate, checkout rate, revenue, sessions), sent to Slack, Microsoft Teams, Google Chat, or email. Each one includes seven-day context and a link back to the report.
Workflow automation: One automation included in the build—Low-Stock Pings, 404 → Redirect Map, or UTM Guardrail. We’ll help you pick the right fit during discovery.
Setup and handover: Access checklist, full configuration, and a short Loom walkthrough covering how to read the report and adjust thresholds yourself.
Where do alerts and tasks go?
Alerts can be sent to Slack, Microsoft Teams, Google Chat, or email—and routed by team so the right people get the right notifications. Follow-up tasks can be raised automatically in Asana, Jira, or ClickUp, or logged to Google Sheets or Airtable for an audit trail.
If your platform isn’t listed, email us at hello@altomate.co.uk and we’ll confirm whether we can integrate it.
How long does setup take?
Two weeks from kickoff in most cases. Discovery takes 45 minutes, configuration and alert testing run across days 1–7, and the workflow automation plus handover sit in days 8–14. The timeline can shift slightly if data access takes longer to arrange on your side.
What access do you need?
Viewer or read-only access to the platforms we’re pulling from—typically GA4, your ad accounts (Google Ads, Meta, and similar), and your store or CRM (Shopify, HubSpot, Salesforce). We work on least-privilege access by default, and can deploy the reporting inside your own Google Cloud project if that’s preferred.
How is pricing structured?
Monthly retainer with a one-off setup fee. The tier depends on how many data sources you need connected and your reporting cadence. Full details are on the service page, or we can walk you through the options on a discovery call.
Is there a minimum contract?
No minimum on the retainer—it runs month to month. The setup fee is a one-off regardless of how long you stay.
Who owns the dashboard and alerts after handover?
You do. The Looker Studio report sits in your Google account, and if you’ve opted for deployment inside your own Google Cloud project, the alerts run from your infrastructure too. If you end the retainer, everything keeps running—you just lose the monthly iteration and support.
Can we adjust the dashboards and alerts ourselves?
Yes. The handover walkthrough covers how to change alert thresholds, add or remove metrics, and edit dashboard filters. Bigger changes—new data sources, new automations, major layout updates—are handled by us and included in the monthly retainer.
Do you only work with e-commerce brands?
E-commerce is where most of our work lands, but the setup fits any business with a clear set of KPIs and a few data sources to connect. If you’re unsure whether it’s a fit, tell us what you’d want on the dashboard and we’ll be upfront about whether we’re the right team for it.
What if we already have a Looker Studio setup?
We can audit what you have and either rebuild it cleanly or add the alert layer and workflow automation on top of your existing report. Discovery is the quickest way to work out which makes more sense.
Contact Us
If you have any questions, please contact us at hello@altomate.co.uk or by using the contact form below.