Insight Studio Showcase
The examples on this page use synthetic data built in BigQuery. Nothing here is from a real client account — it’s a working demo of how the setup looks in practice.
What it looks like
Anonymised snapshots from our working demo—dashboards, scheduled alerts, and a workflow in action.
Executive dashboard (Looker Studio)
The everyday view for leadership and stand-ups. Core numbers in one place so the team can check performance without digging through separate tools.
What you see: Top-level KPIs — Revenue, MER, AOV, ROAS — with trends over time and a breakdown by channel. Filters for date range, channel or source, and market, so follow-up questions can be answered on the spot.
Why it helps: Everyone reviews the same up-to-date figures. Meetings run faster, and there are fewer “which number is right?” debates.
Anomaly alert (delivered to your tools)
A small set of signals tracked and sent to the team on a schedule.
What you see: Checkout rate variance against a seven-day baseline, with a link straight to the relevant report.
Why it helps: Changes get picked up early, in Slack, Teams, or email — not a week later in a monthly review.
Workflow — Weekly 404 → Redirect Map
New content and site migrations create broken URLs and cost you traffic.
What you see: A weekly sheet listing new 404s with suggested redirect destinations, plus a summary posted to Slack or email.
Why it helps: Fixes get queued and published faster, so traffic recovers sooner.
Method & Audit
Every alert and workflow writes to a simple log, so you can see what triggered, when, and what changed. Dashboards show the trend before and after, not just the activity.
- Baselines and comparisons (for example, a seven-day average)
- Time to acknowledge and time to resolve
- Before and after on the affected metric
Contact Us
If you have any questions, please contact us at hello@altomate.co.uk or by using the contact form below.